How Important Alexa Rank

Many of today's would-be Internet marketers, bloggers, and online business owners have heard very little about the web information company known as Alexa. Prior to it being a subsidiary of Amazon, Alexa was a unique type of search engine that was more popular among those in the SEO industry than the typical Internet user.



These days, however, Alexa is well-known for its rankings of webpages. See What is alexa ranking?. To accurately gauge a website or online page's traffic, the company claims to utilize the data they gather from users who install and use the Alexa toolbar as well as data from other undisclosed sources. Although the accuracy of Alexa regarding its webpage rankings is still debatable, especially if you take into account the less popular sites, by using it accordingly, you can effectively measure your own website's popularity and hopefully improve its ranking on the top search engines like Google, Yahoo!, MSN, and Bing. Now, you might be asking yourself, how does an Alexa rank have an effect on a website's SEO ranking? To answer this question, you need to understand how Alexa actually works. The Alexa rank that SEO industry insiders commonly refer to points to the web traffic that your website receives.



Supposedly, the higher your website scores in the Alexa rank, the more significant it becomes. And as a result, your website may garner a higher ranking in search engines. But due to the fact that the data being gathered relies heavily on the number of Alexa toolbar users, it can still be argued that an Alexa rank may not be as accurate as some people think.



Unlike an Alexa rank, a search engine rank makes use of data that comes from a variety of sources. In order for your website to gain a decent ranking in search engines, you will need to consider several factors, such as the volume of inbound links and keyword or key phrase frequency. The fact of the matter is that because search engines have their own unique algorithms for establishing a specific website's position in the search result pages, an Alexa rank has essentially no effect on any search engine ranking. However, just because the Alexa rank has no obvious impact on SEO, it does not mean that it has no practical use for website owners.



Keep in mind that a website that ranks in the top 50 in Alexa is significantly more popular than websites outside the top 100. This means that if your site is in the top 20 Alexa rank, it has great potential in getting a higher SEO ranking.



All you have to do is figure out how to utilize that popularity and use it to boost your site's ranking in the top search engines. With more and more Internet marketers and advertisers looking to Alexa to determine the marketability of a website, it would be your site's best interest to take advantage of the Alexa rank to improve its marketing potential.



Even if you are running a personal site, a full blog site, or a business site, Alexa will take it into consideration and rank it in the same way as any other webpage.



Additionally, the data that you will be getting regarding your website is rather useful, especially when it comes to your SEO efforts.